REWILD - Rewilding is about letting nature take care of itself, enabling natural processes to shape land and sea, repairing damaged ecosystems and restoring degraded landscapes. Through rewilding, wildlife’s natural rhythms create wilder, more biodiverse habitats with an emphasis on humans stepping back and leaving areas to nature.
Rewilding, when applied to humans, could also mean our return to the essentials, in order to reconnect with nature and our natural state of being. A return to the untamed aspect of ourselves, inherent in all of us. While the world becomes increasingly complex, a nature-oriented lifestyle promises conditions that are coherent and fair for every creature. It also promises space for spontaneity and joie de vivre.
In this context, the conservation of natural habitats is no longer sufficient: the desire to create new habitats, a new coexistence with nature and its wilderness – and consequently one’s own wildness – is the goal of this “Rewilding“ concept.
With this in mind, this collection is dedicated to all the endangered species that will vanish forever, if humankind doesn’t learn to coexist with nature now. It is a celebration of nature’s diversity, which we often enjoy as lifestyle but must also learn to cherish as something vulnerable and in need of protection. But it’s also about stepping back and allowing ourselves to lose control and letting the wilderness teach us how to live a meaningful life.
Creative Designer: Fredericke Winkler | Photography: Georg Roske | Set Styling: Berit Hoerschelmann (Liganord Agency) |
Video Clips: Elena Schröder | On Site Project Coordination: Oliver Schmid | Art Direction Digital: Orkide Daniel | Location: Buenavista Lanzarote Country Suites | Location: @famarasoulsuite | Location scout: @orkidee_studio