Fredericke Winkler
Textiles | Interior | Design | Education | Sustainability
My Approach: Renewal with Vision
As a designer, design researcher, and consultant with over 20 years of experience at the intersection of textile design, sustainability, and creative direction, I develop strategies that go beyond conventional sustainability solutions. I want to inspire companies to break away from old thought patterns and embrace bold, new approaches to create a future-proof, holistically sustainable design and product world.
My work is based on the belief that true change can only be achieved through radical rethinking — both in the design process and in the structures and mindsets of a company. With my international experience and expertise in cultural sustainability, I bring not only creative insight but also the ability to overcome cultural barriers and open new perspectives.
Creative Direction with a Focus on Sustainability
I design and lead creative processes that place sustainability at the heart of design work. This involves close collaboration with design teams to create innovative, sustainable products and projects that are both aesthetically appealing and future-proof.
Sustainable Design Concepts
Developing and leading design projects that deeply integrate ecological and social sustainability into creative work
Supporting design teams in material selection and product development, with a focus on innovative, sustainable materials and production methods
Guiding creative processes that challenge conventional approaches and bring forward bold, pioneering ideas
Creative Leadership
Helping companies craft a sustainable design vision that aligns with their goals
Directing teams in the practical implementation of design projects, from product development to prototyping and production coordination
Sustainability Consulting at the Intersection of Design and Business Strategy
In contrast to creative direction, my consulting services focus on the broader integration of sustainability into a company’s overall business strategy. I assist companies in developing holistic sustainability approaches that go beyond individual design projects.
Strategic Sustainability Analysis
Conducting analyses of existing processes and identifying opportunities to improve sustainability in supply chains, production, and design strategies
Consulting on regulatory requirements (e.g., EU Green Deal) and their impact on the business
Developing long-term strategies that connect ecological, social, and cultural sustainability
Research and Innovation
Identifying and developing material innovations and new technologies to support sustainable product development
Establishing and maintaining partnerships with research institutions and innovation networks
Creating strategies for integrating innovations into the company and product portfolio to drive competitive advantages and sustainable market development
Holistic Implementation
Helping companies embed sustainability structurally across all business areas, from product development to internal communication
Creating sustainability guidelines that apply across the organization, providing a framework for future product development
Workshops and Transformative Processes
My workshops are designed to shift mindsets and help participants discover new creative and sustainable solutions. I create spaces where teams are encouraged to step out of their comfort zones and explore bold, innovative paths.
Creative Sustainability Workshops
Interactive sessions to help companies and teams explore new approaches to sustainable design and development
Fostering creative processes that break away from conventional thinking and open the door to pioneering solutions
Personal and Creative Transformation
To me, sustainability is closely linked to personal growth: my workshops inspire participants to reshape not only products but also their ways of thinking
Guiding teams through transformative processes that enable creative self-expression and sustainable innovation
Communication Concepts for Sustainable Branding
This service focuses on developing communication strategies that reflect the aspects of sustainability and creative innovations. It involves creating both textual and visual content that builds on the strategic focus of other services.
Text and Visual Concept Development
Developing communication strategies that effectively convey sustainable values and innovative approaches
Creating textual and visual content that highlights the commitment to sustainability and the unique aspects of design and innovation strategies
Designing communication materials for various channels, including web, print, and social media, to support a coherent brand message
Internal Communication
Based on the corporate culture and the prevailing structures, I develop communication formats for exchange between management and their teams as well as for employees to exchange ideas with each other, such as staff magazines or digital editorial tools. I focus in particular on teams at different locations with very different areas of responsibility and sometimes language barriers.